A popular Springfield tourist attraction was in need of a redesign.
Stale look, confusing menus, and content that ran wild like weeds
We freshened the design of the website and added improved functionality that included a blog module, events that are organized and easy for users to navigate.
With multiple conversion actions, it was easy for the website to lose focus. Garden staff wanted to create a website that was easy for users to become a member, donate, and visit. After analysis, our improved naviationg made these conversion actions easier for useres to see and act upon.